Competition in the smartphone market is currently running like a rat-race. The 'runners' who ran it first are not always in the front league. Take Google's Android for example. The popular operating platform is certainly being chosen as the most powerful mobile OS by smartphone makers all over the world. It is observed that Google's two year old baby, Android has been consistently pulling the attention of all the handset makers, while the hero off late, Microsoft Windows Mobile OS is losing the smartphone race. Android has revolutionized the tech industry with a whooping market share in both national and international economy. Recent reports also claimed that one of every three smartphones sold at retail stores worldwide, is equipped with Android. If we compare the last three quarters, Android has just outpaced other IT honchos who have also tried their hands on Operating mechanisms like Apple, Nokia, Samsung Electronics, Sony Ericsson, Motorola, HTC, and LG etc. Since its inception, Google has seized around 50 per cent of the global smartphone market by unveiling its various Android versions like 2.0 (Eclair), 2.1 (Éclair, 2.2 (Froyo), 2.3 (Gingerbread), 3.0 (Honeycomb), 3.1 (Honeycomb), 3.2 (Honeycomb), and 4.0 (Ice Cream Sandwich). However, the Ice Cream Sandwich is yet to release. If we evaluate it geographically, then Android powered devices have gained maximum momentum in Asia- Pacific countries. For instance, countries like South Korea and Taiwan contribute 85 per cent and 71 per cent market share respectively towards the sale of this platform. The closest contender of Android is Apple's iOS with 19 per cent of the market share followed by the Finnish giant's Nokia's Symbian operating system platform. Even, BlackBerry OS is experiencing major loss because of its aging handsets. RIM holds mere 12 per cent market share, down from 33 per cent a year ago. Microsoft stands at the bottom of the list with just 1 per cent of the share. It shipped just 1.5 million phones in second quarter despite its hundred million marketing campaign for its refreshed mobile OS, Windows Phone 7. Vital reason for the increasing Android popularity may be the lower price or user friendliness of Android powered devices. Android gadgets are economical, yet feature rich. Moreover, Android has a large community of developers writing applications ("apps") that extend the functionality of the devices. Presently, there are more than 250,000 apps available for Android devices. Not only in smartphone realm, it is expected that Android will also escort tablet industry. Presently, Apple holds about 75% share in tablet market, but the researchers claims that Apple's monopoly in tablet market will soon see a huge plunge and will end up at a mere 39% and Android will outpace Apple's remarkable iPad by 2016.