In this era, when the video phone are very popular, advertisers and publishers are looking for ways to make money from mobile video services. The task is not easy because of the different platforms, set the specific video format and are compatible only with some techniques. supplier management ad platform must ensure that its products support multiple formats and run on any mobile phone.

Videos Monetizing Mobile: Questions about monetization

Studies suggest that mobile traffic will double each year over the next five years, in large part by the video traffic, advertisers, however, were not able to monetize the mobile traffic video as Adobe Flash, which is the standard format for most videos online, and nearly all the functional components associated with video are not compatible with Apple's mobile devices, like the iPhone and iPad.
While publishers are seeking to transform their video traffic into a revenue source that it is impossible for advertisers to run their ads on various mobile devices on a large scale hinders their efforts. Advertising agencies are seeking ways to provide and expand the capabilities of their video products on the web for the mobile space and publishers require a mobile solution providers for their video platform. The arrival of the platform HTML5 seems to have solved the problem to some extent. Another possible solution is the encoding of video ads in formats that are compatible with various mobile devices.

Monetizing Mobile Videos: HTML5 and its advantages

HTML5 is the latest technology that allows you to run video on a cell phone without using plug-ins like Adobe Flash. This opened a whole new world of possibilities for advertisers and video enabled content owners to monetize their content in the products Apple, Android, mobile devices and other Web-enabled mobile devices. HTML5 supports a standard set of measures and allows publishers to monitor devices such as ads. The platform also allows publishers to manage any number of network partners, in addition to supporting a wide range of viewing environments.
MobileRule is a leading developer of unique advertising formats allow advertisers to display ads on different Internet telephony devices like the iPhone and Android. Its product V5 allows advertisers and agencies to provide a single video ad on any device, regardless of Flash. For more information, visit MobileRule.